Advertising
Week

A tech founder, a hip hop legend, and a former head of state walk into a conference. What happens next is exactly what Advertising Week was built for, the kind of conversation that only happens when unique minds share the same stage. For six years I was the creative and design lead, building a brand identity from a single logo into a system that held together across five global markets (New York, Tokyo, London, Mexico City, & Sydney). The Great Minds campaign was developed at the height of that expansion, with a voice that reframed the speakers as intellectual provocateurs rather than industry fixtures, and gave the brand a versatile point of view that resonates across the markets and its unique cultures.