Muscle After 40
At Home
HEARST MAGAZINES
Dramatic, high-contrast photography sets the visual tone from week one. The right page delivers a clean, structured layout that gives the reader everything they need to start, at a glance.
Show
Design
Clarity
A variable chart system designed for exercise counts, superset groupings, and effort-based programming across a 3-phase progression. Color, hierarchy, and negative space manage the density, keeping information clear and actionable at every level of intensity.
Role Senior Designer/Art Director
Scope Product Design, Marketing, Photo Art Direction
Team Hearst Magazines, Creative Consumer Group
Muscle After 40 At Home is a fitness plan for men who train outside the gym. Every photography decision on this project was made in service of one idea: the results are achievable, and the program fits your life. Models were selected for their relatability, men whose age and physique reflect the actual target reader, photographed exclusively in home settings that communicate accessibility without sacrificing aspiration.
