Wall Pilates 101
Role Senior Designer/Art Director
Scope Product Design, Marketing, Photo Art Direction
Team Creative Consumer Group, Hearst Magazines
Design
Chapter Openers & Sectionals
Chapters, Sectionals, and Workout Charts
Monochromatic silhouette treatment for multi-sourced stock photography, isolating subjects from their original context unified the disparate images, setting a visual tone as ambitious as the program itself. A full-bleed treatment for sectionals to create contrast and pacing onto the next part of the plan.
Photo Art Direction
Lifestyle Photography
Prevention built its reputation on accessible, inclusive health content. Wall Pilates was a natural extension of that mission and a first for the brand's product line. With the base brand guidelines as a foundation, a new layout architecture was designed from scratch, built around one core need: every exercise had to work at two levels at once, a clear progression overview and the detailed photography to bring each level to life.