Creative & Art Direction
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I believe all good work starts from a truth, whether it's a fact or a social construct. Find the truth first, and the work to solve a problem follows.
That's been my north star since my start as photo and design editor of my college paper, shipping a new issue to campus every week. It carried through six years as creative and design lead at Advertising Week, where I grew an inherited logo into a brand system spanning five continents. It's how I approached art directing Novavax's public vaccine campaign in 2021, when the messaging mattered as much as the science. And it shaped two years at Hearst's Creative Consumer Group, building lifestyle products for Men's Health, Runner’s World, Prevention, and Oprah.
B.S., Mass Communications, St. John's University.
M.S., Advertising Art Direction, VCU Brandcenter.
This & That
Assembled in China. Designed and packaged in New York. Fourteen years of building brands and campaigns where strategy meets craft.
Off the clock: Competitive billiards, teacher, cyclist, volleyball, rare plant collector, dancer in a past life.
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McCann NY • Mother • BBH NY • Walrus • Havas Health Plus • Patients & Purpose • Advertising Week • Hearst Magazines