6-Week
Lean Muscle
Level-Up
HEARST MAGAZINES
Lifestyle Photography
Photo Art Direction
Role Senior Designer/Art Director
Scope Product Design, Marketing, Photo Art Direction
Team Hearst Magazines, Creative Consumer Group
Design
The 6-Week Lean Muscle Level-Up fitness plan is an intense fitness plan for a serious audience. The monochromatic silhouettetreatment was developed to match the intensity while solving a practical problem: unifying disparate stock photography into a cohesive visual system without a dedicated photoshoot. Stripping away the background, context, and environment keeps the focus on the physique the program is designed to build.
