6-Week Lean Muscle Level-Up
Team Hearst Magazines, Creative Consumer Group
Role Senior Designer/Art Director
Scope Product Design
Cover Design
Photo Shoot, Product In Situ
Spread
Chapter
A full-bleed double-page spread breaks the silhouette treatment for contrast, creating a cinematic section opener that signals a shift in intensity.
A monochromatic silhouette treatment, developed specifically for this book, turned the inherent inconsistencies of multi-source stock photography into a strength. The high-contrast graphic treatment unified disparate images into a cohesive system while establishing a visual tone that matched the ambition of the program.
Spread
Sectional, Chapter
A dark, environment-driven portrait signals the intensity of the final phase, while a three-level typographic hierarchy communicates program progression at a glance. The weekly schedule chart at the bottom introduces the flexible grid system built to organize complex programming across variable training days.
Approach
Spread
Sectional, Fitness Plan
Spread
Sectional, Fitness Plan
A full-bleed portrait shot in natural light sets the tone, feeling lived-in rather than produced. The right page answers with a structured instructional layout that moves the reader from motivation into the work without losing momentum.
A variable chart system built to handle exercise counts, superset groupings, and effort-based programming across a 3-phase progression. Color, hierarchy, and negative space manage the density, keeping programming information clear and actionable at every level of intensity.
Spread
Exercise Plan, Illustrations
Fitness content rarely focuses on men over 40. This fitness plan was built specifically for them, demanding a design approach that reflected their reality, not a generic fitness aesthetic. Photography was sourced exclusively in home and outdoor settings, where the audience trains. A new chart system built from scratch with the Men's Health Fitness Director, designed for variable exercise counts and a 3-phase intensity progression. Men over 40 deserve a fitness product built from the ground up for them, not retrofitted from content that don’t address their needs and lifestyle.
